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Perfect Trust Beauty & Wellness is a retail beauty and cosmetics store founded by Mr Chinedu Okoye in 2002. Perfect Trust Beauty & Wellness is an upscale beauty and personal care destination and one of Nigeria’s fastest growing brands. It is much more than a group of retail outlets, but is indeed an embodiment of a lifestyle that is dedicated to living life at its best and highest quality. We achieve this by ensuring that our clients understand the importance of being beautiful and perfectly adorned, and then we lead them on a journey to discover the beauty within them, using our trusted and high quality products.

A little about Perfect Trust Beauty & Wellness

We are an indigenous brand with world class standards. We run a retail chain for wellness and beauty products. Not only are we concerned with the physical beauty, we also care about the inner beauty of the soul, which is why we focus on creating a community of people who enjoy the best of quality products and a personalized service. We help our clients discover the best of themselves for the highest emotional and psychological benefits that can be derived from associating with our brand.

At Perfect Trust, we offer the best of personal care, beauty and wellness. We are dedicated to helping our clients achieve the best in looks, appearance, hygiene and quality of life.  We fill the gap between physical and psychological satisfaction to make our clients the most assured and confident in the understanding that they have on the very best that the industry has to offer.

Our products are of high quality and are sold at uniform and customer friendly prices throughout our retail store locations in Nigeria. Our product lines include the highest quality of European/American products alongside a premium quality indigenous line of products for the lover of sensational African beauty.

We stock an assortment of skin care, make-up, fragrances and hair care stretching so as to meet the different needs of a diversified spectrum of users. Our focus on consumer satisfaction is what has kept our brand leading and ahead of all of our competitors in the retail beauty industry.


Our Vision

Knowing that we all have the potentials to do great things, our vision is a partnership with our stakeholders, to be Nigeria’s Biggest and most impactful personal care and cosmetics brand by 2022.


Our Mission

We will use beauty and personal care products to create an inspiration for a deep, purposeful and holistically beautiful lifestyle.

Sound business model
Customer Focused
Innovative care procedure
Experiential design

Our Shared (Core) Values

We value the contribution of our stakeholders towards achieving our goals, so these are 3 words that define who we are:

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Beauty is all around us. We work with every individual helping them express their own definition of beauty.

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We owe all stakeholders a duty of care; through the quality of our products & services, how we treat colleagues and our responsibility to our shareholders.

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Our brand is built around trust. Honesty & Integrity remains a key principle for all members of our organization. We honor commitment to customers and each other and accept personal responsibility to meet up with commitments and remain accountable.

Our Locations

Distribution Office
Perfect Trust Cosmetics, Lagos:
Idemili Plaza opposite Akwa – Ibom Plaza, Between Kano Plaza and Plateau Plaza BBA.
Trade Fair Complex, Lagos.

Phone: 0906 249 6857

Perfect Trust Cosmetics, Ikeja City Mall (ICM) Store:
Shop L50, Ikeja City Mall, Alausa-Ikeja, Lagos

Phone: 0909 209 9999

Perfect Trust Cosmetics, Ikoyi Store:
8A, Kingsway Road, Ikoyi

Phone: 0909 209 9999